New Horizon Academy Boosts Conversions with LineLeader
New Horizon Academy, a Minnesota-based childcare provider with over 100 locations, significantly increased their enrollment conversion rate to 39.6%—more than double the global average—by adopting LineLeader by ChildcareCRM, which automated and streamlined their enrollment pipeline through timely, professional communication and data-driven follow-up from inquiry to registration.
New Horizon Academy relies on LineLeader by ChildcareCRM to make data-driven decisions and provide an exceptional enrollment experience for their families and staff.
We can connect with families quicker and in a more timely, professional manner. Our speed of response has made a huge impact on our conversion rates. Our average conversion rate from inquiry to waitlisted or registered is 39.6%, more than 2x higher than the global average.
Cara Johnson-Bader
VP of Marketing & Parent Experiences at New Horizon Academy
About New Horizon Academy
New Horizon Academy (NHA), a Minnesota family-owned and operated company, has been serving young children since 1971. After decades of using pen and paper to capture and manage leads, NHA knew it was time to embrace the digital age with CRM software that could grow enrollment and ensure timely follow-up with every family.
With 100 plus locations, NHA was looking to provide a systemic way to connect with families and track everyone through the active pipeline—from inquiry to enrollment. So, they began their search for a CRM that could meet the unique needs of childcare organizations and chose LineLeader by ChildcareCRM.
Increasing Conversion Rates with Automation
Prior to LineLeader Enroll, NHA collected new inquiries at their corporate office. When questions like ‘do you have openings for infants’ were asked, corporate would respond back via email and copy the center director to provide an answer. NHA’s center directors’ daily schedules are busy, so some inquiries received delayed responses or no response at all. NHA knew opportunities were slipping through the cracks.
With Enroll, NHA automated and streamlined the enrollment pipeline. NHA uses drip campaigns to automate responses to new inquiries, tour requests, and completed tours. Now center directors can respond to families at each stage of the enrollment pipeline - without lifting a finger. And, corporate knows every new inquiry is followed up with immediately, so no opportunities are lost.
[Enroll] is a game-changer! We can see how many inquiries we're getting per location along with details on where they're coming from to help us grow our business. We don't have to guess anymore.
Cara Johnson-Bader, VP of Marketing & Parent Experiences
New Horizon Academy
With LineLeader by ChildcareCRM, New Horizon Academy:
- Drives higher enrollment rates across locations.
- Optimizes their marketing budget and spending.
- Successfully moved off pen and paper, saving hundreds of staff hours each week.
Effectively Managing the Enrollment Pipeline
NHA also struggled to get insight into each stage of the enrollment pipeline. With Enroll, NHA has complete visibility into its enrollment funnel at the corporate and location level.
“We have a clear vision of all funnel stages from inquiry to enrollment,” said Cara Johnson-Bader, VP of Marketing & Parent Experiences at New Horizons Academy.
Improving Performance with Reporting
Enroll reports on the details of each lead source as well as the specific location they are interested in, which allows NHA to track where families are coming from, how their marketing budget is spent, and assess their return on investment (ROI).
NHA particularly finds value in the Lost Opportunity report which helps them identify which families did not choose their centers. They re-engage those families with nurture programs to ensure they never miss out on the opportunity to enroll a family.
One of our favorite features of [LineLeader] is the reporting. With dashboards and reports, we can see what’s happening across our organization at a glance and in detail.
Cara Johnson-Bader, VP of Marketing & Parent Experiences
New Horizon Academy
A unified platform to manage your entire business
Capture and convert more leads. Automate lead follow up, tour scheduling, registration, and reporting.
Automate daily reports and share memorable moments. Easily communicate with parents with our family engagement app.
Automate billing and invoicing. Manage classroom ratios and curriculum. Track and report on attendance, payroll, and more.
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LineLeader offers a comprehensive, unified CRM and digital registration platform designed specifically for childcare and out-of-school programs to streamline lead capture, automate marketing and enrollment processes, enhance family engagement, and optimize operational management across multiple locations with advanced reporting and automation tools.
Childcare Marketing & Campaign Automation
The Childcare Marketing & Campaign Automation platform streamlines enrollment by automating personalized email and text follow-ups, enabling hands-free drip campaigns, providing customizable templates and a drag-and-drop editor for professional multi-location marketing, and offering centralized management and performance reporting to save time and enhance family engagement throughout the enrollment journey.
Childcare Management Software for Easy Operations
The childcare management software streamlines operations by automating attendance tracking with contactless check-in, simplifying billing and payments including subsidy and USDA reporting, enhancing parent communication via a secure mobile app, and improving staff and classroom management to save over 10 hours weekly.
LineLeader Unified Childcare Management Platform
LineLeader is an award-winning unified childcare management platform that integrates lead management, marketing automation, family engagement, payment processing, and operational tools into a single user-friendly system designed to streamline communication, enhance scalability, and improve decision-making for multicenter executives, center owners, teachers, and families.
After School Program Management Software by LineLeader
LineLeader's After School Program Management Software streamlines program administration by centralizing registration with parent-led sign-ups and punch card purchases, automating billing and payments including online and auto-pay options, simplifying attendance tracking with contactless check-in/out and ratio management, and providing real-time reporting to save staff time and improve operational efficiency.
Childcare Business Reporting Features
The childcare business reporting features provide real-time insights into attendance, staff engagement, family interactions, and classroom capacity, enabling smarter decision-making through detailed attendance, capacity planning, waitlist, USDA, subsidy, bus roster, and customizable regulatory reporting tools that support compliance, operational efficiency, and strategic planning for staffing, budgeting, and resource allocation.