LineLeader

Story House increases conversion rates by 34% with LineLeader

Story House Early Learning, an Australian childcare provider with 51 centres, increased its conversion rates by 34% using LineLeader Enrol, which standardized communication, automated enrolment processes, provided real-time pipeline visibility, optimized marketing spend, and enhanced parent satisfaction through a white-labelled CRM that reinforced their brand identity and ensured a consistent family experience across all locations.

Story House Early Learning is an Australian-owned childcare provider that sets high standards for early childhood education. They began with the belief that early childhood is the cornerstone to unlocking a bright and successful future. Opening its doors to families five years ago, Story House started with a few childcare services and has now grown to 51 services, with plans to continue expanding.

Key Facts

  • Centre Locations: 51
  • Year Started: 2019
  • Products Used: LineLeader Enrol

Brand Standardization

Ensuring a consistent family experience across all services is a top priority, especially as Story House continues to grow. Clear, centralised processes guide how enquiries are managed, families are followed up with, and support is provided through to enrolment. Tools like LineLeader Enrol play a significant role by standardising communication, automating touchpoints, and providing visibility across every service.

LineLeader Enrol has helped centralise communication, automate key touchpoints, and provide real-time visibility into the enrolment pipeline. It has been especially valuable in the lead-up to new builds, enabling effective waitlist management and keeping prospective families engaged before opening day.

With LineLeader Enrol

  • Drives higher enrolment rates across all locations
  • Optimises marketing budget and spend
  • Ensures parent satisfaction by tracking unique family data and care needs

Whitelabelled CRM & Brand Image

Having a white-labelled version of LineLeader Enrol has been a significant benefit for Story House. From the first touchpoint, families see Story House branding, colours, and messaging, creating a cohesive and professional experience that feels uniquely theirs. This reinforces trust and credibility from the outset, setting the tone for a strong and consistent relationship with families.

Standardising Brand Identity with Templates

As a growing company, Story House recognised the importance of a consistent brand identity across centres. LineLeader’s email, text, and landing page templates ensure all locations deliver a unified experience to families. They can maintain their brand with correct logos, fonts, and colours, and standardise messaging across communications.

Performance and Efficiency Gains

"We found that service managers were only taking 5 minutes on a family lead with LineLeader. It used to take 2 hours for anyone to source out information from different files, folders, or post-it notes." — Kasey Todd, Family Engagement Manager

With LineLeader, Story House:

  • Easily tracks performance
  • Enhances communication to increase lead capture
  • Sees where enquiries are coming from and how quickly they're converting

LineLeader Enrol provides complete visibility across all services, making it easy to track performance, monitor enquiry flow, and identify where support or follow-up might be needed.

Optimising Performance with Reporting

LineLeader’s real-time reporting tools allow Story House to measure performance at the centre, regional, and corporate levels. They use standard and custom reports to identify conversion success, where family leads are coming from, and how marketing dollars are being spent.

Results

Story House increased conversion rates by 34% with LineLeader, demonstrating the impact of streamlined processes, brand consistency, and data-driven decision making.