LineLeader: Childcare Marketing Experts for Centre Growth
LineLeader is an award-winning Australian software platform and marketing expert founded in 2009 that simplifies childcare centre operations—including marketing, registration, and payments—serving over 6,000 centres and 63,000 monthly users to boost enrollment, engagement, and retention across early education and childcare organizations globally.
We’re LineLeader – experts in marketing solutions for Australian childcare centres.
Our software platform simplifies the complicated world of childcare marketing, registration, payment processing, and operations so childcare staff can spend time on their most important job: taking care of the children and families in their care.
We're on a mission to power the early education and childcare industry
It's amazing what educators can do with the right resources and support. That's why we pioneered the first CRM in the early education and childcare industry back in 2009.
Over the past decade and a half, we've helped thousands of childcare centers and after school programs provide exceptional staff and family experiences that grow enrollment, boost engagement, and increase retention.
LineLeader by the Numbers
- 6,000+ Centres on Our Platform
- 96% Customer Satisfaction Rating
- 63,000 Monthly Users
- $29B Centre Revenue Generated
What Sets LineLeader Apart
- Award-Winning, Proven Platform: We've received top honours from Inc. Best Workplaces, the Stevies, the Codies, G2, Capterra, and more.
- Proven Implementations: 6,500+ childcare centres rely on LineLeader to enrol more children, build strong relationships with families, and simplify centre enrolment.
- Solutions for Any Size Organisation: Early Childhood Education (ECE) businesses of all types and sizes across the globe rely on LineLeader.
The History of LineLeader
Back in 2009, co-founders Chuck Gibbs and Seth Martin pioneered the first CRM built specifically for childcare centers. Since then, LineLeader has grown a lot. We support more than 9,000 childcare centers and now offer a unified platform that provides operators with a comprehensive view of the entire family journey and enables them to access key data across all locations, regions, and brands.
- Co-Founders Chuck Gibbs and Seth Martin are inspired to create a way for childcare centers to grow their businesses and founded ChildcareCRM.
- ChildcareCRM's first-ever customer signs up to use the CRM platform.
- ChildcareCRM begins offering a digital registration forms solution.
- ChildcareCRM acquires MomentPath, leading childcare management system technology, and rebrands to LineLeader by ChildcareCRM; while also announcing their new unified LineLeader platform.
- The ChildcareCRM beta platform is built and launched.
- ChildcareCRM expands into the Australian childcare market with the first user from 'down under'.
- The ChildcareCRM team re-platforms the legacy CRM product to an easier-to-use, more modern software solution.
Capture and convert more leads. Automate lead follow up, tour scheduling, registration, and reporting.