How Yellow Brick Road Standardized Enrollment with LineLeader

Yellow Brick Road Childhood Development Centers (YBRCDC) was created on the foundation that every child deserves a safe place to learn, explore, and grow. Over 12 years, the growth of 21 locations, and 3 brands throughout Minnesota, Yellow Brick Road uses LineLeader to manage and track their families throughout each stage of the enrollment journey.

Jessica Johnsen, CEO and President of 3 early education brands including Yellow Brick Road, Seeds to Seedlings, and Sonnet School was already familiar with LineLeader by ChildcareCRM. Along with being an educator for more than 18 years, Jessica worked for LineLeader by ChildcareCRM in the company's early days, organizing and overseeing its sales and marketing efforts. When she moved on to her next adventure, she knew her organization needed LineLeader by ChildcareCRM to capture leads and communicate with inquiring families.

Over the years, Yellow Brick Road has been able to manage communications, reporting, and the enrollment funnel for all three brands using one CRM system, Enroll.

Optimizing Lead Communications

Yellow Brick Road uses the two-way communication features in Enroll as a way to engage and excite parents. In particular, Yellow Brick Road uses two-way texting to decrease tour no-shows by sending confirmation messages 24 hours prior to a family's scheduled tour time. "We ask parents to respond to our tour confirmation text with their favorite emoji," Jessica shared. She added that "It's fun for parents and for staff, as well."

Workflow automations help Yellow Brick Road save time and pre-schedule lead communications through email and text. Enroll's customizable email and text templates along with multi-center branding allow all three brands to remain true to their unique voice and messaging.

Two-way communications, in conjunction with reporting, provide Yellow Brick Road with important insights into the parent enrollment journey. It's easy to see exactly where parents become disengaged and modify messaging or communications to improve engagement and conversions.

With LineLeader, Yellow Brick Road:

• ​Drives higher enrollment rates across all their locations.
• ​Optimizes their marketing budget and spending.
• ​Ensures ultimate parent satisfaction by keeping track of unique family data and care needs.

Improving Performance Through Reporting

LineLeader's reporting helps Yellow Brick Road analyze its performance by location. Some of their most-used reports include Scheduled Tasks, Current Opportunities, and Conversion Success.

"The reports are really important for us. They're indicators of how our staff is performing and I can, then, use that data to provide bonuses and award the teams for their hard work," Jessica said.

Yellow Brick Road staff also note key family information on each contact record to personalize communications and increase parent satisfaction. This helps Yellow Brick Road remain organized and build personal, meaningful relationships with families - differentiating them from other childcare providers in the community.

Ensuring Efficiency with Integrations

Once Yellow Brick Road has successfully followed up, completed a tour, and enrolled a new family, they use management system software to automate their tuition invoicing, manage billing, and other business services within the post-enrollment phase.

Without the two-way integration, Yellow Brick Road's enrollment coordinator, billing staff, and directors were faced with the difficult process of chasing down enrollment paperwork from one another to identify the family's start date, desired program, location, and payment information.

Yellow Brick Road relies on this integration to ensure their family data is up to date and accurate. "I personally think it's eliminated a lot of typos because sometimes when you're retyping the same information over and over again, you're not always going back to look. And my people are busy, so it's been really helpful in that sense", Jessica shared.

A unified platform to manage your entire business

Capture and convert more leads. Automate lead follow up, tour scheduling, registration, and reporting.

Automate daily reports and share memorable moments. Easily communicate with parents with our family engagement app.

Automate billing and invoicing. Manage classroom ratios and curriculum. Track and report on attendance, payroll, and more.